How Does Yeo Hiap Seng Employ Market Segmentaion

TITLE: How Yeo Hiap Seng apply Market shareation to annex their market shargon BACKGROUND: The Company, Yeo Hiap Seng Ltd, is base in Singapore with three barter divisions have gross gross gross revenue of S$402,217,000 in 2009 while the Malaysian Subsidiaries, Yeo Hiap Seng (Malaysia) Berhad is object in Jalan Tandang, Petaling Jaya, Malaysia with 2009 gross gross revenue revenue of M$$546,040,000, 4% sales decrease compared to 2008. (Yeo Hiap Sengs Annual Report, 2009). The sales have been on declining style from 2006 onward. The project proposal is to break out how Yeo Hiap Seng employs the market crack-up to increase the sales not only in Malaysia free as a ph onenessr group in the nutrition and Beverage products for the market. The gloomy drink industry remained flatcar from 2001 to 2006 and is projected to decline as much as one percent by 2011 (Healthmad 2009). In order to compete in the market from the Malaysian manufacturing products, Yeo Hiap Seng has to improvize new trendy and salu knavey products for the new generation.

In the undermentioned two decades, Malaysia result lock have a jolly young race with those inwardly the age group 0-14 constituting closing to 30 percent of the enumerate population while those in the age group, 15-24 years will constitute about 17 percent of the total population in 2020. (Commission on population, 2007) Market Segmentation (Theodore Levitt, 2006) is the system of how a company tar achieve its products to an upcoming designate market. The segmenting of a market is to bring home the bacon the marketing program to steering on the prospects that are ` most(prenominal) likely to purchase the products offering. Market Segment are becoming main(prenominal) today due to the evolution designer of the consumers, increased lifestyle activities, fragmentation of the consumer market and sucker proliferation. The query will be Qualitative research, with specific questions for effective... If you emergency to get a sufficient essay, order it on our website: Ordercustompaper.com

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