Flipkart & E-Commerce

Flipkart is an Indian start-up, dance band up in 2007 and initially started chalk up as an online entertainstore, but has now diversified into offering another(prenominal) products including health care products, microwaves, washing machines etc. Leveraging on its paint strengths which hold offering good quality products at discounted rates, undeviating shipping, broad(a) variety and a top-notch customer utility, Flipkart has emerged as Indias largest online bookstore and one of the top 100 Indian sites. As of today, Flipkart employs 2500 people. It was set up by investing Rs400000 ($9056) by founders Sachin and Binny Bansal. They subsequently increase two rounds of funding from Accel Partners and Tiger Global prudence to the phone line of $31 million, with the first round being about $10 million and the second round being $20 million. It has setup 5 warehouses in Bangalore, Mumbai, Delhi, Chennai and Kolkata. Flipkart sells 10 products per minute and its account g ross revenue has increased re memorialiseablely from Rs. 40 million in 2008-09 to Rs. 750 million in 2010-11. This indicates the growth achieved in a rattling short duration. 60% of its revenue comes from non-book products. In 2010 it acquired California-based social book discovery service weRead. The online retail industry is tipped to dig the $1.5 billion mark by 2015.

Also, according to the Internet and meandering(a) Association of India Indian e-commerce grocery is expected to grow by 47% to more than Rs 46,000 crore ($10 billion) this year, which means that there is significant growth potential for organizations sta ndardized Flipkart. Recently it also underwe! nt a major makeover, coming up with a new logo and inter nerve and predatory offline and online advertising to promote its business. With a embarrassment of new entrants in the e-commerce industry and with news of Amazon go into the Indian grocery in the future, the biggest challenge facing Flipkart is to cite its service standards, advantageousness and customer retention in face of the price-war of the new entrants. Flipkarts...If you motive to get a full essay, lodge it on our website: OrderCustomPaper.com

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