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TABLE OF CONTENTS Table of Contents2 Problem Statement3 fleck Analysis3 objects and goals3 vest setting and forecast3 SWOT Analysis3 trade Analysis4 Segment Analysis5 Competition Analysis5 fiscal analysis6 Case Keys6 Key success factors6 Key uncertainties6 selection Analysis6 Recommendations8 bodily process Plan8 Contigency Plan8 Problem Statement Kirsten Dunleavy, cross manager for Unilevers dove line, must develop the instant phase of the re-launch of the recently revive go down beauty proceedss and name senior managements approval. This includes media, communication, promotional work, strategy and anticipation of future competitor port and reactions. Situation Analysis Company Objective and Goals Continue to augment market share and sales Develop an gravid market flow Retain the functional strength of the ticks Company downplay and Forecast Unilever was one of the largest consumer products companies with annual revenues of approximately $50 cardinal and a staff of 250,000.

The company carries four main product lines: cookery and Eating, truelove and Style, Healthy Living, and Around the House. Unilever employed a world-wide marketing strategy to suit individual cultures and the unique requirements of its subsidiaries. The brand policies were recently modified to emphasize product brand names. Dove is a product line under Unilever; it includes body wash, seventh cranial nerve cleansers, moisturizers, deodorants and hair care products. In 2005 , revenues from Dove line were $3 billion. ! Sales of Dove line were in decline in 2003. Doves brand image was felt go out and old-fashioned. In September 2004, Unilever successfully launched a impudent value-based, emotionally appealing marketing campaign--- Dove Campaign for substantive Beauty; the launch campaign featured normal women of opposite shapes, sizes and ages.The campaign was...If you want to get a full essay, hallow it on our website: OrderCustomPaper.com

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