Marketing Defined

Running head: DEFINING MARKETING delimit merchandising University of Phoenix Marketing GA08BAM06 Colleen Cleveland August 30, 2009 Defining Marketing The undermentioned paper entrust examine the designer’s individual(prenominal) opinion of what marketing means and the actual definition of marketing using two outside sources. These definitions will be notwithstanding explained and jump outed by using three substantive occupancy examples and each one’s experience with marketing techniques and successes. The beginning’s personal definition of marketing is assorted ship canal of promoting and introducing a new or existing point of cross of go by dint of different advertising channels to video display revenue. Upon review of two of the required textbooks, the author found the adjacent definitions of marketing: “The American Marketing Asso ciation, conjure ups that ‘marketing is an arrangingal turn bottomland and a set of put to workes for creating, communicating, and delivering cherish to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.’” (Karin, Hartley, Berkowitz, & Rudelius, 2006, p.

8) and “A social and managerial process by which individuals and groups obtain what they need and lack through creating and exchanging value with others.” (Armstrong & Kotler, 2005, p. 6) Based on these definitions, the author feels that the quotations simply state if an o rganization does not have any marketing tech! niques, evasive action or processes, this equals few, low or no customers for the product or service to be consumed. Based on the above explanations, the author will review three occupationes from different areas which will wait on support the definitions. The first business, owned and operated by a clannish individual, is tropic Fish & More. This business was acquired by my sister and her husband. The business already had a steady customer base when purchased;...If you want to squeeze a full essay, order it on our website: OrderCustomPaper.com

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