Marketing Segmentation and Product Positioning

Marketing Segmentation and Product pose MKT 500-Marketing Management Strayer University April 27, 2011 In a rush to produce more(prenominal)(prenominal) and more crops to satisfy growing demand, producers have resort to using a lethal cocktail of pesticides to control disease and insect attack. Do you really be what goes into your food? This is why you need to be informed of the advantages of organic food. The eccentric of food has definitely gone down since the Second World War.For instance, the levels of vitamin C in todays fruit bear no parity to the levels found in wartime fruit. constitutive(a) food is known to contain 50% more nutrients, minerals and vitamins than produce that has been intensively farmed. You will have to eat more fruit nowadays to make up the deficiency, but unfortunately that essence have more chemicals, more detrimental affects on your health eating something that should be good for all. Also dont forget near the cocktail of anti-biotic and hormone s that cattle and poultry atomic number 18 force fed.What happens to those chemicals when the animal dies? Digested and stored in valet bodies is the answer. If you argon as worried as I am virtually the health of your family then you need to seriously consider converting your family to the organic lifestyle. Organic Food Store SWOT Analysis Strengths Organic food is richer in Vitamins, Minerals, and Fiber and retains the level of nutrients for much longer. You will have more energy through consuming low levels of toxics and chemicals that slow your body down.Weaknesses People ar unaware about organic food There is a laid mentality of people to adapt to the change in their lifestyle. Opportunities Food habits are changing Standard of living is improving Threats Cost Organic foods are more expensive than other food items Established competitors Pizza hut and McDonalds are creating a threat for Organics Fashion of junk food youthful consumers believe in fashion of junk food by non realizing the side effects it causes later