Topshop SWOT Analysis

Topshop is a fashion chisel in that has around three hundred stores in the UK, and everywhere one C in international places. It was launched in 1964, and Topshop has become one of fashions largest success stories. They brace captured the most fashionable styles every seasons, its bold and pert approach to style has attracted fashion-conscious shoppers and industry insiders alike. Topshops triumph has been impressive, despite its depleted start. Topshop started in the basement of Peter Robinson de partitioningment store in 1964 and a few years later became an independent retailer.In 1994, the home run took over the entire 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. It is windlessness there today, and is said to be the worlds biggest fashion store on the high street, captivating over 200,000 shoppers each week. As an earlier pioneer of high street and foundinger collaborations, Topshops partnerships with brands such as Cella Bir twell and Kate Moss, who is the historys most iconic fashion names, and they slang provided secured the brands reputation as a fashion leader.Topshops strength. Topshops strength is to access to target market with over 300 stores nationwide, and they be doing online shopping and shipping to over 100 countries now. Topshop withal baffle a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. Topshop is also said to be the largest fashion store in UK, offering throw overboard personal style consultants, competing with the high-end department stores.They are in collaborations with designers and celebrities like Kate Moss and Cella Birtwell. Lastly, Topshop is part of arcadia, which is a group managing several successful brands. (177) Topshops flunk The weakness of Topshop is that few of the garments quality is not matching with the price, and that they have too many an(prenominal) products and the staffs are not well educated enough about the merchandise, for modeling the material of the apparels. Most of the merchandise are made suited for exclusively the younger demographic and few of the ad campaigns are not fondness catching enough.The company is said to be global, however it has a mien only in few countries worldwide. Topshops opportunities Topshops opportunities are that they have the potential for further globalization of the brand and more than 60 cities with a potential for a Topshop has been identified. Topshop also have th potential to dealership brand and develop new products and services like more proficient staff. Topshop also have the opportunities to become the largest fashion store in separate cities than London. Topshops threats Topshops biggest threat is the immutable new entries and competitors in their home office market.There might be possible recession and people are less likely to spend money on trendy items Topshop have in store, given the current weaknesses of currency, Topshop is not the bargain it used to be. With constant new entrant, there will be price wars with their competitors. Topshop being a global retailer means that they are exposed to political problems in the countries that they operate in. With Topshops success, there is a potential for a brand that will copy the style that Topshop has for the past few years of trends. (377)