A PR plan for ageless

The plastic exertion has been growing everywhere the years and has gained much popularity especially in the nonfunctional surgical procedure where the consumers, for manikin can undergo to perplex a smoke tuck, especially afterwardswards giving birth. This has been tremendous annex on the conduct for plastic surgery especially among the female sex.In the beginning or foregoing onset of this practice, most battalion viewed plastic surgery only meant for people who withstand been burnt, born with birth defects, accidents trauma and hence the origin of decorative surgery took a lot of time to convince the potential consumers that its for sweetening or repair of their physical body outlook.More and more people excite embraced the whole enhancive surgery concept especially after the introduction and screening of reality shows, for example. Extreme makeover, the Swan etc. this reality shows, has been an midsection opener to the views (who are the potential clients) that it is safe and the physical results are astonishing to the client/participants of the show.In the US this industry has been becoming and other countries are avocation and practicing the cosmetic surgery especially in the Latin, Asian countries. This industry has generated a lot of revenue fro the US and hence the other countries are hobby and what to introduce and encourage growth in the industry.The Ageless organization plans to unfold their market globally and one to the country that it has chosen is MexicoMEXICOThis is a ample country that borders the US to the north and has a large population of over 100milion people. The plastic surgery industry is not new to the country, because m any(prenominal) of the locals contract undergone some slight surgical procedures. For example breasts enhancement, reshaping of the nose etc.This country is complete for our organization because of the demand of reputable and professional plastic surgeons. This is due to the increase of unscr upulous people who refer themselves as plastic surgeons for the sake of making money from their patients while not doing the surgery we. There has been an increase in cases, where some consumers curb undergone a cosmetic surgery.For example tummy tucks and have ended-up with more surgical complications e.g. incomplete tummy tucks due to infection.The public dealings exit focus in communicating the positive side of cosmetic surgery, for example most people assume that this industry is only meant for the rich, celebrities e.g. musicians, actress save this is not true. The ageless provide offer cosmetic surgery at affordable prices for its consumers compared to the other practitioners, hence anyone seeking for the service can be able to afford it.The cosmetic surgery armed services people to effect any birth defects or abnormalities that the potential consumer is uncomfortable with e.g. reshaping of the nose, face lift which will be preformed incase where in that respect is pre mature formation of wrinkles due to pecuniary stress, effects of facial creams etc.The public realtions has decided to focus their main caution of communication to the female gender. This is because this the largest and willing consumer who opt for cosmetic surgery to fix their physical problems. The communication strategies will mainly focus on women who have already given birth. After careful analysis, it was found out women who have given birth seek for affordable cosmetic surgery to help them fix some of the aftermath physique problems for example decrease of reaching marks by use of raiser dermatology technique removal of redundance skin especially at the abdominal area etc.Most of the market segments i.e. the women it has been discovered that immediately after giving birth, they gain baby deep of which after vigorous exercise plan they are able to shed-off the baby fat still resulting to loose skin, the breasts drooping and this shatters their self-esteem. The breasts dr ooping and this shatters their self-esteem.The women dont experience beautiful or sexy for their husbands. This outcome has resulted to many marriages been affected since there is no sexual intimacy. The women feel that they can no longer sap bathing suits e.g. bikinis or small tops because of the physical outlook.The cosmetic surgery will help the women get back their youthful body by for example tummy tucks (where the excess skin is removed, breast enlargement by adding of breast implants) and the groove back in the marital bed.Strategies for communicationThe PR will engage the use fashion model hierarchy of- effects for the communication and humankind of publicity to the targeted consumers. In this model, the buyers purchase decision is proceeded by steps such as convictions about the service benefits through various means for example testimonials from women who have undergone cosmetic surgery to fix problems that resulted form pregnancy.The preference for the mark i.e. ag eless brand, liking and been the preferred choice brand. Knowledge relating to the to the benefits and features of the service after an awareness of the service has been gained through the use of classified advertisements, publicity etc.The staple fiber model implication of this model is that function of persuasive communication should be handled deftly at every stage of the consumers adoption process. In this model it will embrace some of the tools that will be used in the launching of the company and the service that it will offer.