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Call Centers -- RPs Emerging Sunshine IndustryThe prefigure gist advantage has been dubbed the countrys latest sunshine industry, expected to move over around 24,000 jobs in the next two years. When a door closes, a window opens. compensate as the Philippines feels the fallout from the global IT crunch, it has benefited from the prevailing cost-cutting trend in an unthought way -- an unprecedented boom in the call subject matter business. Indeed, the call center service has been dubbed the countrys latest sunshine industry, with the sector expected to generate around 24,000 jobs in the next two years, according to Toby Monsod, causality assistant secretary of the Department of Trade and Industry (DTI). "Its a rattling promising industry. Everybodys growing and hiring," Benedict Hernandez, Contact Center Association of the Philippines (CCAP) chair, state in a recent interview. From 2000 to 2001, the segment reportedly grew by more than 200 percent, and local call ce nter revenues are projected to augment from $173 million in 2002 to $864 million in 2004. Optimism runs high as an world-wide research group forecasts the growth of ICT-enabled services to a $200-billion industry by the year 2010, with the call center segments share at $42 billion. Reports prescribe that in the coupled States alone, there are 1.5 million call center seats that could be outsourced, and so far the Philippines has less than 10,000 seats filled, indicating the national industrys huge potential. What are call centers?A call center is a central customer service operation where agents (often called customer care specialists or customer service representatives) handle telephone calls on behalf of a client. Clients accommodate mail-order catalog houses, telemarketing companies, computer product help desks, banks, financial service and insurance groups, transportation and freight handling firms, hotels and IT companies. The size of an operation is expound in terms of t he number of "seats." A seat consists of a charge with two or three people alternating in several(prenominal) shifts to provide 24-hour call center service. The industrys main target markets include the united States, Australia and the United Kingdom. Many factors contribute to the local industrys sizzling development pace. angiotensin converting enzyme is the rising cost of doing business in industrialized countries like the United States, forcing foreign companies to downsize and outsource peripheral e-services to developing countries like the Philippines to cut overheads. CCAP chairperson Jose Ferreros also cites the better power and telecommunications infrastructure, competitive labor cost in terms of quality and value for money, and strong government support for ICT-related industries.