Applying PR theory and concepts Essay Example | Topics and Well Written Essays - 2500 words

Applying PR theory and concepts - audition ExampleVodafone is the largest mobile phone operators in the world and NSPCC is one of the leading charity organizations located in UK. The objective of the PR department in Vodafone is to create a positive and favourable image of the fellowship in the customers minds. This is especially applicable during times when the company launches a new production or service and communicates the message to the customers. Similarly NSPCC also undertakes different kinds of PR activities for communicating with its stakeholders. PR activities atomic number 18 considered especially important for the company because it is a charitable organization and makes little investments on advertisements. In such(prenominal) a condition, public relations are considered to be the most cost effective and authentic exercise of communication with stakeholders. The second part of the project mainly focuses on the different theories of public relations describing them e laborately. still the applications of the theories in practice are also highlighted along with comments about the ways it could be improved in the future.The three main stakeholder groups identified in Vodafone are its investors, consumers and employees. Maintaining proper relationship with stakeholders is considered to be of prime immenseness as they are the people who could affect the companys business or who can be affected by it too. Vodafone seeks to communicate its perspectives with them and at the same time gains their feedback too. The feedback received provides information about the understanding about the sustainability priorities for the companys strategies and also feeds into the appropriate sustainability strategies (Vodafone, 2011). In order to communicate with stakeholders the company undertakes PR activities like conducting conference calls, or meetings with investors on a regular basis. This is done with the aim of understanding