Vizir Case Analysis Article Example | Topics and Well Written Essays - 500 words

Vizir Case Analysis - Article Example Proctor and Gamble is aware that Vizir is only recognized as a somewhat mediocre product, so the question of whether it might be profitable in Europe remains. However, if managed and advertised well, Vizir does show some promise of success. 2. Having used the tools described above, identify the key issues that the company should focus on - relate it to the reading in the Grant text for that week. Tell the reader why those are the root issues and not just symptoms of something deeper. The key issues that the company will need to focus on are the items necessary for success in Europe. This includes marketing strategies as well as overall management skills. Advertising will be key, as it always is, to bring the new product to light across Europe. Effective advertising should be able to introduce Vizir into the market successfully. 3. Find and cite three benchmark companies that face similar issues or counterpoint issues TODAY. Do not just look for companies with identical issues. If the issue you identified was "inadequate capitalization," find other companies with capitalization problems - you should not look for other companies in the same industry that had other issues. Focus on the issues, not the company or the industry.