Nike Management Report - 5242 Words

nike – Management Report B00222492 Degree Programme 2011 Module School of Engineering and Science University of the West of Scotland December 2011 Contents Page Page 1 Front cover Page 2 Contents page Page 4 1.0 Introduction Page 5 2.0 Organisation Structure 2.1 Brief History 2.2 Sources of revenue streams 2.3 Recent Developments 2.4 Presents Standing Page 8 3.0 SWOT Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunities 3.4 Threats Page 9 4.0 PEST Analysis 4.1 Political 4.2 Economic 4.3 Sociological 4.4 Technology Page 13 5.0 Market Segmentation 5.1 The Customers 5.2 Consumer Behavior Page 16 6.0 Marketing Activity 6.1 Products†¦show more content†¦2011). Later that year they started by selling trainers from a company based in Japan called Tiger. Their first shipment of 300 Tiger running shoes arrived in April and within 3 weeks sells out. Knight took the product directly to the consumers/athletes, sending emails to local running tracks informing them about Blue Ribbon Sportswear. They grossed $8000 in the first year (Nike Inc. 2011). The Nike Swoosh logo that represents Nike today was design and created by Carolyn Davidson in 1971. The Swoosh logo and slogan Just Do it, expresses the brand and its philosophy. Caroline a student at the Portland State University in advertising designed the logo that would be place on the side of the shoe, it was understood that this logo was for a fee of $35.00. In May 1978 Blue Ribbon Sports changed its name to Nike Inc. and rose from $10 million to $270 million in sales (Nike Inc. 2011). 2.2 Sources of revenue streams Nike Inc. has many sources of revenue streams which is that broken down into different segments. Each segment represents the different fields in which Nike operates. The segments are targeted towards design for men, women and children. Running, basketball, cross training and women’s shoes are the company’s top-selling products categories. Nike also produces shoes for the outdoor categories, tennis, golf, football, baseball, cycling and other athletic and recreational uses. Today Nike, Inc. is now the world’s prominent innovatorShow MoreRelatedNike Organization Management Report : Nike Company1848 Words   |  8 Pages Nike Organization Management Report Abstract Organizations cultures are essential elements for the sake of management. Whereas on its own cannot be active in the running and management of the cooperate, other components such as management styles, technology, organization size and market demand must be combined to make cooperate management easy. Nike Company administrative unit though has complicated structure format; their competent managers have what it takes to balance variables within its managementRead MoreNike Management Report Essay2175 Words   |  9 PagesExecutive summary This business report has investigated the Nike. 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