alien Smokes bottom Company Consumer Behavior Outline MKT 2 Exotic Smokes tush Company Consumer Behavior I. Introduction A. TRIAAD inquiry Group is working with Exotic Smokes Cig bette Company to conduct an in-depth reflect of customer behavior to die the market for their new flavored cigarettes, victimization fruit and dulcify flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The contender includes RJ Reynolds, Camel, Kools glow Fusions, and Salems Silver Label. C. underway perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to buy cigarettes due to flavor. It is overly said that it contributes to youth becoming rhythmic smokers. Young smokers deliberate that flavored cigarettes are less detrimental than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising compute: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roadstead 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. grade insignia and beau monde Events: offering free samples at events C. Product and tick Identity 1. incase Design: the company bequeath puzzle their products with unique and diagrammatically appealing packages that will create a visual impact. The classifiable look of the cigarette pack itself serves as a change of location advertisement of the brand when carried by a smoker, when placed in concert in a retail setting, the packs as mini-billboards for the brand at the point of sale. 2. development celebrity faces such as thaumaturgist Khalifa and Rihanna as the faces of our products. Using the marks role models and idols will promote consumers to purchase Exotic Smokes Ci garettes products. III. schedule Object! ives A. The primary objective of this oeuvre is to...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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